Dutch fashion designer duo Viktor & Rolf created an amazing world of their own. Constant innovation and bursts of creativity have turned the Barbican in London into a palace of haute couture and extravaganza. This is no ordinary fashion exhibition, but an insight in the duo’s creative world of the last fifteen years. For the exhibition, they have created miniature versions of many dresses, which are also displayed in original size. The miniatures are worn by small dolls in a giant doll house.
The exhibition rooms, where the originals are displayed, are grouped around the central space taken up by this doll house. This makes the visitors feel they have entered an even larger doll house of their own. Besides displaying the designers’ imaginative talents from over the years, the exhibition also plays on the visitors’ imagination. This play on interaction between the visitor and the displayed, emphasized through the structure of the spaces, is a real strength of the exhibition.
The designers have now reached a path where they want to expand their business. Most of the designs on display in the Barbican are not for daily wear and are balancing on the fine line between fashion and art. Now, the duo wants to become a world wide known brand, with all the extras that come along with it, like an extended line of accessories. They want to become more accessible, without doing concessions on the creative side. The duo has expanded its team with business-minded members and who knows in another fifteen years V&R will have become an artistic and extravagant version of D&G.
The exhibition rooms, where the originals are displayed, are grouped around the central space taken up by this doll house. This makes the visitors feel they have entered an even larger doll house of their own. Besides displaying the designers’ imaginative talents from over the years, the exhibition also plays on the visitors’ imagination. This play on interaction between the visitor and the displayed, emphasized through the structure of the spaces, is a real strength of the exhibition.
The designers have now reached a path where they want to expand their business. Most of the designs on display in the Barbican are not for daily wear and are balancing on the fine line between fashion and art. Now, the duo wants to become a world wide known brand, with all the extras that come along with it, like an extended line of accessories. They want to become more accessible, without doing concessions on the creative side. The duo has expanded its team with business-minded members and who knows in another fifteen years V&R will have become an artistic and extravagant version of D&G.
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